DSP (Demand-Side Platform)

Companies operating in the global “DSP (Demand-Side Platform) Market” are focusing on merger and acquisitions and new product launches to gain competitive advantage. Growth strategies adopted by these companies are studied in detail in the report. The report also includes several valuable information on the DSP (Demand-Side Platform) market, derived from various industrial sources.

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DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.From the view of region, the United States has about 38% market share in the world in 2018. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions. According to this study, over the next five years the DSP (Demand-Side Platform) market will register a 26.3% CAGR in terms of revenue, the global market size will reach US$ 31300 million by 2024, from US$ 9770 million in 2019. In particular, this report presents the global revenue market share of key companies in DSP (Demand-Side Platform) business.

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendors/manufacturers in the market. The key manufacturers covered in this report:

  • Criteo
  • Double Click
  • Facebook Ads Manager
  • Adobe
  • Trade Desk
  • Amazon (AAP)
  • Appnexus
  • Dataxu
  • Mediamath
  • SocioMatic
  • Sizmek
  • Tubemogul
  • Oath Inc
  • AdForm
  • Amobee
  • Centro Inc

    Segmentation by product type:

  • RTB (Real Time Bidding)
  • PPB (Programmatic Premium Buying)

    Segmentation by application:

  • Retail
  • Automotive
  • Financial
  • Telecom
  • Others

    This report also splits the market by region:

    • Americas
    • United States
    • Canada
    • Mexico
    • Brazil
    • APAC
    • China

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    This report includes the estimation of market size for value (million US$) and volume (K Units). Both top-down and bottom-up approaches have been used to estimate and validate the market size of the DSP (Demand-Side Platform) market, to estimate the size of various other dependent submarkets in the overall market. All percentage shares split, and breakdowns have been determined using secondary sources and verified primary sources.

    Detailed TOC of Global DSP (Demand-Side Platform) Market Growth 2019-2024

    1 Scope of the Report

    1.1 Market Introduction

    1.2 Research Objectives

    1.3 Years Considered

    1.4 Market Research Methodology

    1.5 Economic Indicators

    1.6 Currency Considered

    2 Executive Summary

    2.1 World Market Overview

    2.2 DSP (Demand-Side Platform) Segment by Type

    2.3 DSP (Demand-Side Platform) Consumption by Type

    2.4 DSP (Demand-Side Platform) Segment by Application

    2.5 DSP (Demand-Side Platform) Consumption by Application

    3 Global DSP (Demand-Side Platform) by Players

    3.1 Sales Market Share by Players

    3.2 Global DSP (Demand-Side Platform) Revenue Market Share by Players

    3.4 Global DSP (Demand-Side Platform) Manufacturing Base Distribution, Sales Area, Product Types by Players

    3.5 Market Concentration Rate Analysis

    4 DSP (Demand-Side Platform) by Regions

    4.1 DSP (Demand-Side Platform) by Regions

    4.2 Americas Consumption Growth

    4.3 APAC Consumption Growth

    4.4 Europe Consumption Growth

    4.5 the Middle East & Africa DSP (Demand-Side Platform) Consumption Growth

    9 Market Drivers, Challenges and Trends

    9.1 Market Drivers and Impact

    9.2 Market Challenges and Impact

    9.3 Market Trends

    10 Marketing, Distributors, and Customer

    10.1 Sales Channel

    10.1.1 Direct Channels

    10.1.2 Indirect Channels

    10.2 DSP (Demand-Side Platform) Distributors

    10.3 DSP (Demand-Side Platform) Customer

    11 Global DSP (Demand-Side Platform) Market Forecast

    11.1 Global DSP (Demand-Side Platform) Consumption Forecast (2019-2024)

    11.2 Global DSP (Demand-Side Platform) Forecast by Regions

    11.3 Americas Forecast by Countries

    11.4 APAC Forecast by Countries

    11.5 Europe Forecast by Countries

    11.6 the Middle East & Africa Forecast by Countries

    11.7 Global DSP (Demand-Side Platform) Forecast by Type

    11.8 Global DSP (Demand-Side Platform) Forecast by Application

    12 Key Players Analysis

    12.1 Company Details

    12.2 DSP (Demand-Side Platform) Product Offered

    12.3 DSP (Demand-Side Platform) Sales, Revenue, Price and Gross Margin (2019-2024)

    12.4 Main Business Overview

    13 Research Findings and Conclusion

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